Sandstorm is Dubai's premier telecom technology company — delivering AI-enhanced network platforms, white-label VAS products, and enterprise communication solutions to mobile operators across the Middle East, Africa, South Asia, and Southeast Asia.
Sandstorm offers the most comprehensive, operator-ready telecom technology portfolio available from a single vendor in the Middle East and Asia-Pacific region.
Our network-layer platforms — CRBT, Missed Call Alert, Voicemail, and Emergency Balance — integrate seamlessly with operator core networks to monetise every subscriber interaction. Built for 99.99% uptime, designed for rapid deployment, and enhanced with AI-powered analytics.
From AI-curated music radio and video-on-demand, to Islamic content, audio books, e-books, and live voice chat — Sandstorm's VAS catalogue gives operators a ready-to-launch, fully branded digital services suite. Eight products. One integration.
Smart Cloud IPBAX, AI-driven Voice Broadcasting, integrated ERP, and IT Service Management platforms that help operators win and retain enterprise accounts — while giving their B2B clients a communications infrastructure that is scalable and intelligent.
| Network Solutions | Telecom VAS | Enterprise Solutions |
|---|---|---|
| Caller Ring Back Tone (CRBT) | Music Radio / Mobile Radio | Smart IPBAX / Mobile Business Connect |
| Missed Call Alert (MCA) | Islamic Service / Religious IVR | Voice Broadcast / OBD |
| Voice Mail Service (VMS) | Voice Chat (Adda Cafe) | ERP Solutions |
| Emergency Balance | Audio Book · e-Book · VOD · Audio Streaming · Video Streaming | IT Service Management (ITSM) |
| Middle East | The UAE, Saudi Arabia, Kuwait, and the broader MENA region are at the forefront of telecom digital transformation. Sandstorm's Dubai headquarters and deep regional relationships make us the partner of choice for operators seeking to accelerate VAS and enterprise revenue in this market. |
| Sub-Saharan Africa | Africa's mobile subscriber base continues to expand at pace, with feature phone users representing an enormous, underserved VAS opportunity. Sandstorm's IVR-first, data-light product architecture is purpose-built for Africa's connectivity landscape — reaching every subscriber. |
| South Asia | With over a billion mobile subscribers across India, Bangladesh, Nepal, and Sri Lanka, South Asia is one of the world's most competitive and innovative telecom markets. Sandstorm has established deployments with leading operators across the region. |
| Southeast Asia | Markets including Malaysia, Singapore, Indonesia, the Philippines, and Vietnam represent a sophisticated digital consumer base with high VAS adoption rates. Sandstorm's streaming, content, and enterprise platforms are engineered for the expectations of Southeast Asia's digitally mature subscribers. |
Sandstorm was founded with a singular purpose: to build the technology that helps mobile operators in the world's most dynamic markets compete, grow, and lead. Headquartered in Dubai — the innovation and commerce capital of the Arab world — Sandstorm sits at the crossroads of the Middle East, Africa, South Asia, and Southeast Asia.
Today, Sandstorm platforms serve over 50 million subscribers across Asia, the Middle East, and Africa — with deployments at tier-1 operators including Grameenphone, Robi Axiata, Banglalink, Airtel, Ncell, Digi, Singtel, Mobitel, Etisalat, and Zain.
"To be the most trusted telecom technology partner for mobile operators in the Middle East, Africa, and Asia-Pacific — enabling them to deliver world-class, AI-powered digital experiences to every subscriber, on every device, at every price point."
Every product decision, every engineering trade-off, every commercial proposal begins with one question: what creates real value for the operator? We are not a software company that sells into telecoms. We are a telecom company that builds software.
We do not treat artificial intelligence as a feature or a marketing term. It is our engineering philosophy. Every platform we build is designed from the ground up to collect data, learn from it, and act on it — intelligently and continuously.
Telecom does not have scheduled downtime. Neither do our platforms. 99.99% uptime SLAs, fully redundant architectures, 24/7 NOC monitoring, and rapid incident response are the baseline.
Fast deployment is not just a convenience — it is a commercial imperative. Our pre-integrated platform accelerators are designed to compress the gap between contract signature and revenue-generating go-live to weeks, not months.
We measure our success by yours. We do not walk away after go-live. We are invested in your subscriber growth, your ARPU trajectory, and your competitive position.
We operate with complete transparency — in our commercial models, our technical capabilities, and our limitations. We would rather lose a deal than overpromise and underdeliver.
Carrier-grade telecommunications platforms that integrate directly into operator core network infrastructure. Designed for deployment across 2G, 3G, 4G, and VoLTE environments.
The Sandstorm CRBT Platform is a full-featured, AI-enhanced Caller Ring Back Tone system that allows subscribers to replace the standard ringback tone with personalised music, operator-branded content, or promotional audio. Deployed at Grameenphone, Robi Axiata, Banglalink, Ncell, and Mobitel with consistent, measurable ARPU uplift.
The Sandstorm Missed Call Alert platform ensures subscribers are notified of every incoming call, SMS, and attempted contact received while their device was unavailable — delivered the instant they reconnect, with full call detail and AI-powered follow-up recommendations.
A carrier-grade voicemail platform delivering a premium voice messaging experience to subscribers across prepay, postpay, and enterprise accounts. Built to serve both feature phone and smartphone subscribers, with AI-powered transcription and visual voicemail capabilities as premium options.
An AI-powered prepaid credit extension service that enables subscribers who have run out of balance to continue making calls and using data — repaid automatically upon their next top-up. Transforms a service outage moment into a retention and revenue opportunity.
Eight distinct, fully managed services — spanning music, video, audio, text, social, and religious content — each designed for rapid operator deployment, multi-channel delivery, and AI-driven subscriber engagement.
On-demand and live mobile music radio accessible by any subscriber via IVR — no internet connection, no smartphone, no data plan required. AI-curated playlists. Genre and language channels. Works on every device from 2G to 5G.
Premium religious content delivering Quran recitations, Azan alerts, Duas, Islamic lectures, and Ramadan-special content. Ramadan campaign revenue spikes of 200–400% above monthly average regularly observed. Multi-language: Arabic, Urdu, Bahasa, Bengali, English.
Live social audio platform for group conversations and community discussions — entirely over IVR. The operator's answer to Clubhouse for every subscriber. Daily active user retention exceeds 40% in mature deployments. Average sessions of 18–35 minutes.
Premium digital audiobook service via IVR or mobile app. Fiction, non-fiction, business, children's, and educational titles. AI narration pipeline for rapid local content creation. AI-powered recommendations. Children's educational module included.
Fully managed, operator-branded e-book platform. Thousands of titles across genres and languages. Direct carrier billing — no credit card required. AI-powered personalisation. Offline reading capability. Android and iOS reader apps.
Carrier-grade, white-label video-on-demand and live streaming. Multi-screen delivery — mobile, web, smart TV, IPTV. Adaptive bitrate streaming. AI recommendation engine. SVOD, AVOD, TVOD, and hybrid monetisation. Multi-DRM for studio-grade content protection.
Full-featured, white-label music and audio streaming. Millions of tracks with AI-driven local artist prioritisation. Podcast library. Personalised recommendations and daily mixes. Free ad-supported and premium subscription tiers. Carrier billing converts at 3–5× higher than credit card.
Carrier-grade platform covering short-form UGC and long-form premium programming. TikTok-style local discovery feed. Live streaming engine with sub-3-second latency. Creator monetisation tools. AI content discovery. Multi-CDN delivery architecture for live events.
All enterprise platforms are cloud-deployable, API-first, and built for seamless integration with existing operator billing, provisioning, and CRM environments.
A cloud-hosted, operator-delivered intelligent business telephony platform that enables enterprises of any size to deploy a professional, multi-line, feature-rich phone system without a single piece of on-premises hardware. High-margin, recurring B2B product for every business subscriber on the network.
Outbound Dialling platform enabling automated, personalised voice messages, OTP authentication calls, interactive surveys, and AI-generated notifications to thousands of recipients simultaneously — with full campaign management and DND compliance.
Use Cases
Modular, cloud-based Enterprise Resource Planning platform purpose-built for telecom operators — integrating finance, human resources, procurement, inventory, CRM, and business intelligence into a single connected operational system.
ITIL v4-aligned IT Service Management solution for managing service requests, incidents, problems, changes, and IT assets through a unified, intelligent service desk — with AI-powered automation at every tier.
TonePilot is a platform-agnostic, LLM-powered intelligence layer deployed within a telecom operator's environment that gives every member of the VAS team — from a junior analyst to the CMO — the ability to query, understand, predict, and act on their CRBT business through natural language. It connects to all upstream systems (CRBT platform, BSS/OSS, content management, fraud, network data) and wraps them in a single conversational AI interface backed by real-time data, ML models, and generative AI capabilities. Think of it as a senior analyst, a data scientist, a content strategist, and a revenue assurance expert — all available 24/7, responding in seconds, in the operator's local language.
Sentinel is an AI-first scam and fraud-call shield that runs inside the operator network rather than as a phone app. It scores every inbound call and SMS in real time — trusted, suspicious, or high-risk — before the phone rings, so protection reaches every subscriber, from smartphones down to 2G feature phones. A fast signaling-based check runs on all calls; suspicious ones are screened by an AI agent that detects deepfake voices and scam intent. Each deployment feeds a federated cross-operator threat graph, so accuracy compounds as more operators join, while subscriber data never leaves their network. For operators, Sentinel opens new ARPU through a paid protection tier, cuts fraud-driven churn, and recovers SIM-box revenue — turning network trust into a defensible, AI-native product that competitors’ smartphone-only tools can’t match in our targeted feature phone first markets.
The global telecom technology market is crowded with vendors who claim to understand operators. Sandstorm does not need to claim it. Our deployments speak for it.
Our founding team and engineering leadership are telecom veterans — not generalist software developers who pivoted into telecoms. They have sat inside operator NOCs, managed VAS P&Ls, negotiated content licensing agreements, and troubleshot SS7 interconnects at 3am. That lived experience shapes every product decision we make.
Artificial intelligence is not a feature layer we apply to finished products. It is the foundational design principle of every platform we build. Operators who deploy Sandstorm platforms get platforms that learn and improve continuously, from the first subscriber to the fifty millionth.
Four network platform products, eight VAS services, and four enterprise solutions — from a single commercial relationship, a single integration framework, and a single support contract. This breadth eliminates the complexity, cost, and risk of managing multiple specialist vendors.
Production systems serving millions of subscribers at Grameenphone, Robi Axiata, Banglalink, Airtel, Ncell, Digi, Singtel, Mobitel, Etisalat, and Zain. When you deploy Sandstorm, you inherit the learning from every one of those deployments.
4–8 weeks for network platforms and 6–12 weeks for full VAS product launches — significantly faster than any comparable vendor. Every week a VAS service sits in integration is a week of subscriber revenue not collected.
Sandstorm does not appear on your subscriber's screen. Your brand does. Every platform, every application, every subscriber touchpoint is delivered under the operator's brand identity. Your relationship with your subscriber remains entirely yours.
We offer genuine commercial flexibility — CAPEX, OPEX, revenue share, and hybrid models — structured to match each operator's budget cycle, risk tolerance, and growth ambitions. We do not force a single commercial template.
Every operator deployment receives dedicated technical account management, 24/7 NOC monitoring and support, quarterly business reviews, and a structured platform upgrade roadmap. As we develop new AI and data analytics capabilities, existing operator deployments receive those upgrades as part of the ongoing partnership.
Sandstorm platforms are deployed in production environments at leading mobile network operators across South Asia, Southeast Asia, and the Middle East.
AI personalisation engine drove a 27% higher tune activation rate than the operator's previous non-AI system. Music Radio IVR deployed simultaneously, generating incremental revenue across the feature phone segment.
Combined deployment reduced subscriber churn in the VAS-active segment by 19% within six months. The MCA promotional overlay generated an additional advertising revenue stream not originally part of the commercial brief.
VMS and MCA bundle improved NPS in the postpay segment by 14 points. Islamic Content Service drove 2.1 million active monthly subscribers at peak — significantly exceeding operator projections.
AI credit eligibility engine achieved a 94% repayment rate on extended credit while maintaining a fraud loss rate below 0.3% of total credit extended.
AI TTS engine delivered campaigns in 12 regional Indian languages, enabling enterprise clients to reach vernacular-language subscriber bases — a significant commercial differentiator in Airtel's enterprise sales proposition.
Carrier billing integration delivered a subscription conversion rate 4.2× higher than the previous payment gateway-dependent approach. AI recommendation engines produced measurable improvements in monthly active usage.
ITSM deployment improved incident resolution time by 35% and reduced Tier 1 ticket volume by 42% through AI chatbot automation in the first six months.
Adaptive bitrate streaming optimised for UAE's 5G network, delivering sub-2-second stream start times. AI recommendation engine achieved a 31% improvement in content discovery engagement vs. the operator's legacy portal.
Our client portfolio spans tier-1 operators to challenger brands — across the Middle East, South Asia, Southeast Asia, and Africa.
GrameenphoneBangladesh
Robi AxiataBangladesh
BanglalinkBangladesh
TeletalkBangladesh
AirtelIndia
Idea CellularIndia
NcellNepal
MobitelSri Lanka
DigiMalaysia
SingtelSingapore
Etisalat / e&UAE
Zain GroupMENA
VeonMulti-Market
du TelecomUAESandstorm delivered our CRBT platform on time, on budget, and to a level of technical quality that exceeded our expectations. Within 90 days of launch, we had over 3 million active CRBT subscribers.
What sets Sandstorm apart is that they think like operators, not like software developers. The Emergency Balance product was transformative for our prepay base — churn in our low-ARPU segment dropped by 28% in the first six months.
We were able to deploy CRBT, Missed Call Alert, and Islamic Service as a single commercial engagement, with one integration, one contract, and one support relationship. The combined impact on our VAS revenue exceeded our business case by 35%.
Sandstorm's Smart IPBAX platform gave us a genuinely competitive enterprise telephony product to offer our B2B clients — without the hardware overhead. Our enterprise churn on accounts using the platform is the lowest in our B2B portfolio.
The VOD platform Sandstorm built for us was the technological foundation of our entire digital entertainment strategy. Their AI recommendation engine meaningfully improved subscriber engagement and directly drove subscription tier upgrades.
Whether you are an operator evaluating a VAS platform upgrade, a telco product team exploring a new digital service launch, an enterprise seeking cloud communication solutions, or a technology partner looking to collaborate — Sandstorm's team of telecom specialists is ready.